Aug 25, 2021 | Alibaba failed to register its invented online shopping festival as a registered trademark

Alibaba failed to register its invented online shopping festival as a registered trademark

(Double 11 in Chinese)
The Beijing IP Court finally confirmed the rejection of registration of the “Double 11” trademark filed by Alibaba in January 2019 for lack of distinctive features as the trademark could easily be understood by the public in China as representing November 11, the online shopping festival invented by Alibaba itself in 2009. Another global festival is the Valentine’s Day invented by Hallmark.