30 Mar 2022 | Functions of brands
Functions of brands 1. Identification The function of identification is the basic and original function of brands. Brands can reduce the time and effort that consumers spend while they are shopping. When consumers are buying commodities, they face a dazzling array of commodities and their buying behaviors are related to comparison and selection. In marketing, consumers’ cognition of brands is often expressed as an overall feeling, consistent trust and favorability of quality, characteristics, and product image, which affects consumers’ interest... MORE
30 Mar 2022 | Trademark opposition
Trademark opposition The underlying purpose of the procedure of trademark opposition is: to provide the public an opportunity to dispute with the legality of the trademark registration. To put it simply, anyone, who has doubt about an approved trademark, is entitled to oppose to that particular trademark after trademark registration, in order to ensure the legitimacy and legality of registration of officially approved trademarks. In Taiwan, the opposition period for trademark registration is three months since the date of announcement.... MORE
30 Mar 2022 | China – Metaverse trademarks in Chinese
China – Metaverse trademarks in Chinese Yuan yuzhou (元宇宙) is the Chinese translation for Metaverse. Since the concept of metaverse become popular, there were already over 10 thousand new trademark applications in China for marks incorporating this term and the number is double in the last couple of months. So far, only very few of them were accepted for registration, many are under re-examination after the first refusal. !
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