15 Oct 2020 | Likelihood of Trademark Confusion in Hong Kong

Likelihood of Trademark Confusion in Hong Kong The following is a useful summary of the methods used in Hong Kong to assess the likelihood of trademark confusion: (A) All relevant factors must be considered globally to have the likelihood of confusion; (B) The matter must be judged through the eyes of ordinary consumers of the goods or services. These consumers are considered to be well-informed, prudent and observant people, but they rarely have the opportunity to compare between trademarks and... MORE